Full brain marketing for the small business

Name: Full brain marketing for the small business
ISBN: 9781439256794

2/5

(3 votos)

Formato: 244 paginas
Primera publicación: 2009
Editores: BookSurge

This is a very good book that covers just about every aspect of marketing. The author obviously is establishing her credentials early in the book and she does so very effectively as she obviously has the knowledge and experience to impart wisdom to others.

I've know DJ Heckes as THE Trade Show Marketing Guru but until I read Full Brain, I had no idea of her broad range of marketing understanding and expertise. I begins with the Winston Churchill "leadership" theory in chapter one.

Outstanding Common Sense Marketing with detail on how to cover all the aspects of a marketing plan to assure your business will succeed! Wish I would have had this text when I was getting my MBA - Marketing degrees!

William Huskisson and Liberal Reform; an Essay on the Changes in Economic Policy in the Twenties of the Nineteenth Century

Alexander 1896- Brady

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