Sold on Language

Name: Sold on Language
ISBN: 9780470683095

por Julie Sedivy

3/5

(58 votos)

Primera publicación: 2011
Editores: Wiley & Sons· Incorporated· John
Sujetos: Advertising

I found this book to be a surprisingly captivating look at how advertising and advertisers today tap into our conscious and subconscious minds, and also how these persuasive methods apply to political ends. While I expected to be informed on how I as a consumer was affected by ads, I did not expect the level of entertainment I enjoyed while reading.

This was for my son's IB class. It was just what he needed.

Interestingly, this book starts with a discussion of [[ASIN:0970312598 Edward Bernays]], Sigmund Freud's favourite nephew and avid reader of his uncle's work. In this, it is similar to John Pilger's '[[ASIN:B004BF91KK The War You Don't See]]' and Adam Curtis' '[[ASIN:161577503X The Century of the Self]]'.

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